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PLAS

PLAS

Four mechanics. One loop. Everything else plugs into it.

Points, Levels, Achievements, and Streaks. Every other tool in GAME feeds these four or displays them, which is why PLAS is the thing to design first and the thing most platforms get wrong.

The engagement loop

Act

A member does something

>

Measure

It becomes a number

>

See

The number becomes visible

>

Return

Visible progress pulls them back

Why the four only work together

Points on their own are a number with no meaning. Levels without points have nothing to count. Achievements without levels are trivia, and streaks without visibility apply no pressure. Each mechanic answers a different question running in the back of a member’s head, and a platform that installs one and skips the rest has built a scoreboard nobody is playing against. Design all four, or the loop does not close.

The four, in detail

Everything available to you.

Each is unlimited, each works on online and offline activity, and each displays anywhere through the shortcode builder.

Did that count?

Points

Am I getting somewhere?

Levels

Did I cross a line?

Achievements

Do I have something to protect?

Streaks

Worked example

One evening, all four moving

A member logs in after dinner. Here is what the four mechanics do between 7:41 and 7:58.

PLAS in motion

17 minutes

Act

She opens the platform for the twelfth day running

The streak extends before she has done anything else. Showing up is itself the action.

Measure

Lesson completed, 120 points awarded

Written to her CRM record. Two point types move: Learning and Platform.

Measure

Points cross 8,400, so the level recalculates

Practitioner becomes Mentor. The threshold was set once and has run itself since.

See

Mentor appears on her profile and her directory card

Which is where status has to live to function as status.

Result

One achievement remains locked and visible

Iron Week, one day away. She now has a specific reason to open the app tomorrow.

Recipes

Three you could build this afternoon.

Read them as when, only if, then. That is the whole grammar of the system.

Make the first level reachable in one sitting

When

Any new member signs up

Only if

They complete onboarding

Then

Award enough points to hit Level 2 the same day, because a first level nobody reaches teaches members the system is not for them

Gate advancement properly

When

A forum reply is posted

Only if

Any member

Then

Award Community points, not Learning points, so a chatty member does not out-rank a diligent one on a learning board

Re-engage the right people only

When

A member views their achievements

Only if

Any member

Then

Display unearned achievements greyed with their requirements, since the locked set does more motivational work than the earned set

Before you build

Three things worth knowing.

Note

Two or three point types, not ten. Every extra currency divides attention and weakens all of them.

Note

Set level thresholds with fast early wins and longer gaps later. The shape of the curve is the design work.

Note

Never strip earned points or achievements when a subscription lapses. Remove access, keep the history, or you lose them permanently.

The rest of CRM

PLAS is one of 7 parts.

PLAS

You are here

Scorecard

Gamplify GAME

Leaderboard

Gamplify GAME

Checklist

Gamplify GAME

Goals

Gamplify GAME

Dashboard

Gamplify GAME

Engagement Matrix

Gamplify GAME

Put PLAS to work.

Tell us what you are trying to get members to do, and we will show you the Flow that does it.

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