Leaderboard
People will do for a team what they will never do for themselves.
Leaderboards rank members, teams, or groups by points, achievements, or streaks. Team boards score on average rather than total, so a team of six competes fairly against a team of twenty.
The motivation loop
Act
>
Measure
>
See
>
Return
The single biggest lever in the suite
How boards are built
Everything available to you.
Configured and placed with the shortcode builder. No two need to look alike.
What you sort on
Ranking basis
- Points, on any point type
- Achievements earned
- Streak length
- Course or challenge progress
- Scorecard totals, so offline work ranks too
Who competes
Scope
- Whole platform
- Team, cohort, or group
- Membership tier or role
- Most improved rather than highest total
Static or dynamic
Team building
- Built by hand for a curated cohort
- Built automatically from a CRM tag, role, or group
- Rebuilt per challenge so teams stay fresh
- Ranked on average, so size does not decide the winner
Windows
Time
- All time
- 7, 30, or 90 day windows, or any span you choose
- Rolling or fixed challenge periods
- Real-time updates with no page refresh
Where it appears
Placement
- Member profiles
- Social and forum feeds
- Group and team dashboards
- Course and challenge pages
- Anywhere a shortcode can go
Worked example
What a challenge actually is
A leaderboard, a time limit, and something to score. That is the whole recipe.
30 day sprint
12 days remaining
Act
Members log scorecard entries and complete checklists
The challenge scores both online and offline activity into one total.
Measure
Points roll up to the individual and to their team
Two boards run at once, because some members are motivated by rank and others by not letting the team down.
See
Team board updates live, ranked on average
Northeast at 412 average with nine members, Coastal at 388 with fourteen. Size is not an advantage.
See
Boards appear on profiles, in the feed, and on the challenge page
Nobody has to navigate anywhere to find out where they stand.
Result
Twelve days left, and three teams within forty points
Which is the condition that makes the last week of a challenge the most active week.
Recipes
Three you could build this afternoon.
Rank most improved, not just highest
When
Only if
Then
Let coaches verify what matters
When
Only if
Then
Put the board where they already are
When
Only if
Then
Before you build
Three things worth knowing.
Note
Never rank teams on totals. The largest team wins every time and everyone else stops competing inside two weeks.
Note
A permanent all-time board rewards seniority and demotivates new members. Run time-bound windows alongside it.
Note
The bottom of a public board is a real risk. Show a member their own position and the few around them rather than a full public ranking of everybody.
The rest of CRM
Leaderboard is one of 7 parts.
PLAS
Gamplify GAME
Scorecard
Gamplify GAME
Leaderboard
You are here
Checklist
Goals
Dashboard
Engagement Matrix
Put Leaderboard to work.
Tell us what you are trying to get members to do, and we will show you the Flow that does it.