Engagement Matrix
The right next step, for where this member actually is.
Flow state sits between boredom and anxiety, in the narrow band where challenge matches skill. The Engagement Matrix maps each member against that band and recommends what they should do next.
The motivation loop
Act
>
Return
>
See
>
Return
Why the same next step is wrong for most members
A platform that offers everyone the same next lesson is right for the small group in the middle of the bell curve and wrong for everyone else. Give a beginner an advanced challenge and they feel anxious and leave. Give a capable member a beginner task and they feel patronized and drift. The matrix reads four things about each member, their current challenge level, their demonstrated skill, the resources available to them, and their motivation, then recommends a next step sized to that combination rather than to an average.
Status: coming soon.
What it reads and what it does
How it is designed to work.
This is the intended design. It is in active development and is not shipping today.
Where they are being stretched
Challenge
- Difficulty of what they are currently working on
- Recent failure and abandonment signals
- Time spent relative to expected pace
What they have demonstrated
Skill
- Completions, quiz scores, and level reached
- Consistency over time rather than single results
- Contribution quality in the community
What they have to work with
Resources
- Content and courses they can access
- Coach or mentor availability
- Team or cohort support around them
What is currently pulling them
Motivation
- Streak state and login rhythm
- Goals they set themselves versus goals assigned
- Which mechanics they respond to and which they ignore
What it recommends
Output
- A next step, sized to the member
- Which Flow should run for them
- Whether they need a harder challenge or more support
- Feeding directly into the CRM so the recommendation can act
Recipes
Three you could build this afternoon.
Stretch the ones who are coasting
When
Only if
Then
Support the ones who are struggling
When
Only if
Then
Protect the ones in flow
When
Only if
Challenge and skill are matched
Then
Before you build
Three things worth knowing.
Note
This is the only part of GAME that is not shipping. Everything else on this stack is live today.
Note
The theory is not ours. Flow state comes from decades of psychology research. What we are building is the instrumentation for it inside a membership platform.
Note
Extreme and Enterprise customers submit feature requests and sit on the roadmap team, which is where the order gets set.
The rest of The rest of GAME
Engagement Matrix is one of 7 parts.
PLAS
Gamplify GAME
Scorecard
Gamplify GAME
Leaderboard
Checklist
Goals
Dashboard
Engagement Matrix
You are here
Put Engagement Matrix to work.
Tell us what you are trying to get members to do, and we will show you the Flow that does it.