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Free & Paid

Free & Paid

Free, paid, or earned.

WooCommerce ticketing for premium sessions, open access for community events, and a third option most platforms never consider: events unlocked by level, points, achievement, or membership tier.

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Go Deep

The event lifecycle

Schedule

It gets created and found

>

Register

People commit to coming

>

Attend

They show up, or they do not

>

Reward

It feeds the rest of the platform

There is a third access model

Most platforms think in two categories, free and paid, which leaves the most interesting option unused. An event can be earned. Gate a mastermind behind Level 5, an advanced session behind completing the foundation series, or a founder call behind a streak, and the ticket becomes something a member works toward rather than something they buy. That converts an event from a transaction into a destination, and it makes every mechanic upstream of it matter more.

Access models

Everything available to you.

Any of these combine, so one event can be free for some members and paid for others.

Open

Free

  • Open to all members
  • Open to the public, for lead generation
  • Included in a specific membership tier
  • Still tracked and still scoring, despite costing nothing

Commerce

Paid

  • WooCommerce checkout and ticketing
  • Member pricing versus guest pricing
  • Group and volume rates
  • Payment plans for high-value intensives
  • Refunds and cancellation windows

Gamification

Earned

  • Level threshold
  • Specific achievement unlocked
  • Points balance, either as a requirement or spent as currency
  • Completing a prior course or event series
  • Streak maintained, for consistency-based access

Realistic setups

Combinations

  • Free for the top tier, paid for everyone else
  • Points redeemable for a discounted seat
  • Free for anyone who attended the previous session
  • Early access for a cohort, then open to all

Managing demand

Capacity

  • Reserved allocations per tier
  • Waitlists with priority order
  • Early bird windows
  • Members-first release before public sale

Worked example

One mastermind, four ways in

Same event, same room. Four different members arrive by four different routes.

Quarterly mastermind

40 seats

Register

Enterprise tier: included, seat reserved

Ten seats held back before anyone else can book.

Register

Pro tier: 149 dollars, member price

Guest price is 349, which makes the membership visible in the moment.

Register

Level 5 members: free, earned

They did not pay. They qualified, which is a better story for everyone.

Register

Everyone else: 349, if seats remain

Usually they do not, which is exactly the point.

Reward

All four groups attend the same session

And attendance scores identically regardless of how they got in.

Recipes

Three you could build this afternoon.

Read them as when, only if, then. That is the whole grammar of the system.

Make the membership visible at checkout

When

A guest views a paid event

Only if

They are not a member

Then

Show both prices side by side, because the difference between 149 and 349 sells the membership better than a pricing page does

Turn points into a real currency

When

A paid event opens

Only if

Member has a sufficient points balance

Then

Allow points to cover part or all of the ticket, which gives every other mechanic on the platform a concrete value

Reserve before you sell

When

A high-demand event is created

Only if

Tiers have different entitlements

Then

Hold allocations per tier and release the remainder publicly, so paying members never lose a seat to a guest

Before you build

Three things worth knowing.

Note

Earned access is underused and it is the most interesting of the three. It gives your gamification something real to be worth.

Note

Show member pricing against guest pricing every time. It is the cheapest membership upsell you have.

Note

Free does not mean untracked. A community meetup should still score, still tag, and still feed streaks. 

The rest of EVENTS

Free & Paid is one of 9 parts.

Event Management

Gamplify EVENTS

Calendar

Gamplify EVENTS

RSVP Tracking

Gamplify EVENTS

Attendance Tracking

Gamplify EVENTS

Group Events

Gamplify EVENTS

CRM Integration

Gamplify EVENTS

Event Replays

Gamplify EVENTS

Zoom Integration

Gamplify EVENTS

Free & Paid

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Put Free & Paid to work.

Tell us what you are trying to get members to do, and we will show you the Flow that does it.

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