Quizzes
Register to see your result.
Forward-facing quizzes built to attract prospects rather than test members. They take two minutes, they produce something the taker wants, and the result sits behind a signup.
The insight cycle
Attract
>
Understand
>
Match
>
Improve
The only lead magnet people actually finish
Custom implementation today, self-managed tooling coming.
How an acquisition quiz works
How it is designed to work.
Public-facing, scored, and gated at the result rather than at the start.
Design
Structure
- Eight to twelve questions, no more
- No email required to start, which is the whole trick
- Weighted scoring toward a small set of outcomes
- Progress shown, so nobody abandons at question six
Where the signup goes
The gate
- Registration required to unlock the full result
- A teaser result shown first, to prove it is worth it
- Account created rather than an email captured, so they land inside the platform
- Immediate access, no confirmation email delay
What they receive
The result
- A named profile type they can identify with
- What it means, in specific rather than flattering terms
- What to do next, tied to your content
- Shareable, because a result people share is a result that recruits
Behind the scenes
What you receive
- Every answer written as tags on a new CRM record
- A scored profile before they have bought anything
- Segment membership from the first moment
- Follow-up sequence chosen by their result, not a generic welcome
After the result
Follow through
- Auto-enroll into the matching starter track
- Suggested content specific to the profile
- Matched with members who scored the same way
- Offer positioned against their actual result
Worked example
A stranger becomes a segmented lead in ninety seconds
She arrived from a search result and had never heard of you.
Acquisition quiz
10 questions
Attract
She starts the quiz with no signup required
Which is why she starts it at all.
Learn
Ten questions, weighted across four outcomes
Ninety seconds, and she is thinking about her own situation the whole time.
Attract
Teaser result shown, full result gated
She has already invested the ninety seconds, so the signup is easy.
Match
Account created, ten answers written as tags
You now know more about her than about members who joined a year ago.
Match
Welcome sequence chosen by her result
Not a generic welcome. The one written for people who scored the way she did.
Recipes
Three you could build this afternoon.
Never gate the start
When
Only if
Then
Make the result specific enough to sting slightly
When
Only if
Then
Segment the follow-up by result
When
Only if
Then
Before you build
Three things worth knowing.
Note
Eight to twelve questions. Below eight the result feels arbitrary, above twelve people leave.
Note
Make the result shareable. A quiz result posted to social is the cheapest acquisition channel on this list.
Note
The quiz is worth building only if the follow-up differs by result. Otherwise you built a slow email capture form.
The rest of Assess
Quizzes is one of 7 parts.
Forms
Surveys
Polls
Gamplify ASSESS
Quizzes
You are here
Personality Assessments
Gamplify ASSESS
Custom Assessments
Advanced Psychometrics
Gamplify ASSESS
Put Quizzes to work.
Tell us what you are trying to get members to do, and we will show you the Flow that does it.