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Polls

Polls

A question in the feed, answered by a hundred people in an hour.

Polls run through forms or directly inside your community feed, giving members a voice on decisions, events, and content direction while producing engagement as a side effect.

The insight cycle

Attract

A quiz brings them in

>

Understand

You learn who they are

>

Match

They get routed to the right thing

>

Improve

They tell you what to fix

A poll is an engagement mechanic wearing a research hat

The data a poll produces is genuinely useful, but the more valuable output is what happens around it. A poll in the feed gets answered by people who never post, gives lurkers a zero-risk first interaction, and generates a comment thread that would not otherwise have existed. It is the cheapest participation you can buy, it takes one tap, and it turns a passive reader into somebody who has contributed to a decision.

Custom implementation today, self-managed tooling coming.

ASSESS is delivered through custom architecture for trusted partners right now. The builders and configuration panels that would make it a self-serve plugin are still being scoped, which is why it carries In scoping rather than Live.

Where and how polls run

How it is designed to work.

One tap to answer, which is why they work where surveys do not.

Where it appears

Placement

What you can ask

Question types

Who sees what

Visibility

Who can vote

Scope

Participation that counts

Gamification

Worked example

A lurker votes, then comments for the first time

She had been a member for four months and had never posted anything.

Feed poll

Which format for next quarter

Improve

Poll appears in her feed, four options, one tap

No writing, no exposure, no risk of looking foolish.

Improve

She votes. 340 others vote within a day

More responses than any survey you have ever run.

Learn

Results shown instantly, and she is in the minority

Which is the thing that makes her want to explain herself.

Attract

She comments for the first time in four months

Twelve replies follow, including two from members she now talks to.

Match

The poll decided the format. The comment thread mattered more

You got the data. You also got a participating member.

Recipes

Three you could build this afternoon.

Read them as when, only if, then. That is the whole grammar of the system.

Show results immediately

When

A member votes

Only if

Poll is not sensitive

Then

Reveal the split straight away. Seeing where you sit relative to everyone else is what triggers the comment

Use polls to warm up quiet members

When

A member has not posted in 30 days

Only if

They are still logging in

Then

Surface a poll in their feed, since one tap is a far lower barrier than a first post

Keep the points tiny

When

A vote is cast

Only if

Any member

Then

Award a small number of points. Overpaying for a one-tap action devalues every other mechanic you run

Before you build

Three things worth knowing.

Note

Polls beat surveys on response rate by a wide margin and lose badly on depth. Use both, for different jobs.

Note

The comment thread under a poll is usually worth more than the vote counts.

Note

Do not poll on anything you have already decided. Members work it out quickly and it costs you the next one.

The rest of Assess

Polls is one of 7 parts.

Forms

Gamplify ASSESS

Surveys

Gamplify ASSESS

Polls

You are here

Quizzes

Gamplify ASSESS

Personality Assessments

Gamplify ASSESS

Custom Assessments

Gamplify ASSESS

Advanced Psychometrics

Gamplify ASSESS

Put Polls to work.

Tell us what you are trying to get members to do, and we will show you the Flow that does it.

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