Push Notification

The only channel that still reliably gets opened.

Behavior-driven notifications fired from your CRM, targeted at a segment or an individual, sent free, and landing on a screen members are already holding.

From browser to habit

Install

It ships under your brand

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Sync

One platform, two surfaces

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Notify

It reaches them where they are

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Return

The habit forms

Email is losing, and streaks need a daily surface

In our own deployments push open rates run roughly ten times what email achieves, and members with the app check in around three times more often than web-only members. The reason is not that push is a better message, it is that it arrives where attention already is. That matters most for the mechanics that depend on daily rhythm. A streak is a promise a member makes to themselves, and a promise nobody reminds them of at seven in the evening is a promise that breaks quietly.

How push is driven

Everything available to you.

From the CRM, which means behavior rather than a content calendar.

Behavior

What can trigger one

Any Flow, so any trigger and condition on the platform
A streak approaching its deadline
An achievement one action away
A level reached or a challenge position changing
A direct message or a mention
An event starting, or a replay published

Who receives it

Targeting

What you send

Message types

When it lands

Timing

Compared to the alternatives

Cost

Worked example

Seven in the evening, twelve days on the line

One notification, sent to 41 people, not to everybody.

Streak protection push

Fired from a Flow

Notify

Segment: streak of 6 days or more, no activity today

41 members qualify out of 3,200. Nobody else hears anything.

Notify

Fires at 7pm in each member local time

Not 7pm in yours, which would reach half of them at 3am.

Notify

Your 12 day streak ends at midnight

The specific number, because a specific number is what creates urgency.

Return

Tapping it opens the check-in, not the home screen

Two taps to save it. Any more and most people do not.

Sync

29 of 41 complete an action that evening

And the ones who do not are quietly noted for a coach.

Recipes

Three you could build this afternoon.

Read them as when, only if, then. That is the whole grammar of the system.

Name the specific number

When

A push is composed

Only if

Any milestone or streak

Then

Say twelve days, not your streak. Specificity is the entire difference between a nudge and background noise

Send while it can still be fixed

When

A streak or deadline approaches

Only if

Time remains today

Then

Fire early enough that action is possible. A notification after midnight is just bad news with a badge on it

Open to the action, not the app

When

A push is tapped

Only if

Any notification

Then

Deep link straight to the thing it referenced. Dropping somebody on a home screen wastes the attention you just earned

Before you build

Three things worth knowing.

Note

Segment or do not send. A member who turns notifications off does not turn them back on, and you have then lost the channel permanently.

Note

Respect local time and quiet hours. One 3am notification costs you more than a month of well-timed ones earn.

Note

Free to send is a trap as much as a benefit. No cost per message removes the natural discipline that email budgets impose.

The rest of App

Push Notification is one of 2 parts.

Push Notification

Gamplify App

Push Notification

You are here

Put Push Notification to work.

Tell us what you are trying to get members to do, and we will show you the Flow that does it.

Every plugin, and what is coming next.

Push Notification

The only channel that still reliably gets opened.

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>

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Everything available to you.

Seven in the evening, twelve days on the line

Three you could build this afternoon.

Three things worth knowing.

Push Notification is one of 2 parts.

Put Push Notification to work.

Features

Packages

Support

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